Grow Your Business with Digital Marketing

Digital Marketing

In today’s fast-paced world, businesses are forced to work out right strategies to keep up in the present-day’s online marketing platform. Businesses dream up various digital marketing strategies attempting to capture a lucrative online marketplace. It not only provides the best chance for the business growth but also grants the chance to brush off competition. Below listed words will help you recognize how digital marketing services can help your business grow. Digital Marketing-

Is Economical
Many businesses, specifically small and startups, lack of necessary funds required for their daily expenses. Most of them survive through loans or overdrafts. Some of them have funds scarcely to pay their staff, where they could barely keep their hands in pockets for marketing. The cheaper source here would be digital marketing. Whether through search engines or social media platforms, you can consequently modify your budget and manage your digital campaign by, for example, setting up a free social media page; say on Facebook, Instagram, or Twitter.

Creates easy Interaction with Audiences
Communication is very important to develop trust between businesses and their audiences. Online marketing is the best tool that enables your business to interact with your valued customers in the twinkling of an eye. It helps you get an idea about customer’s requirement and thus enables you to modify your products and satisfy your customer’s needs. This way online marketing can lead to customer satisfaction by developing a healthy business relationship with them, and make you gain the trust and loyalty required for your business growth.

Equalizes the Online Marketing Field
Formerly, a digital marketing agency was hired only by multinational businesses that had adequate financial resources to invest in online marketing campaigns. And today, the advancement in technology has enabled online marketing on our fingertips. This being said, digital marketing assures a wide coverage and gets in contact with a countless number of people when a company markets its business through this approach. It facilitates businesses to communicate and get connected with multiple customers across the globe, even without hiring a well-set call center or an additional workforce.

Earns Trust of the People
Businesses, nowadays, are having a personalized interaction with their customers without having a face-to-face conversation. Now, people are enabled to get accurate information straight from the company. Due to this direct interaction, businesses are earning the trust of their targeted audience. Moreover, the reviews and testimonials from past customers who have already experienced the company’s product or service encourage the future possible customers to have trust in the offerings.

Delivers Conversion
The success of digital marketing is based on the number of incoming traffic that is converted effectively into leads and then sales. There are certain online tools to measure this success. This conversion helps businesses measure whether their marketing strategies are working well or not. Moreover, people are now evolving their marketing campaigns with the help of different tools eligible to measure the effectiveness of digital marketing; like – Google Analytics.

Provides better Return on Your Marketing Investments
It has been researched that digital marketing services provide a better Return on Investment in comparison with traditional marketing. After channeling plenty of energy and resources into advertising your product or service, the result you will experience will be vague and difficult to measure. This means you will not get the true ROI. Yes, traditional marketing is indeed manageable for big enterprises since they are already established and bear adequate finances.

Helps generate higher revenue
As worded before online marketing delivers conversion and higher conversion rates usually provides more business and as a corollary higher revenue. Researchers claim that businesses that opt for online marketing experience a good revenue growth than those that did not adopt the strategy. Moreover, businesses bound up digitally most likely root for the opportunities of new employment. Also, businesses adopting digital marketing expand their offers not only in local markets but into international markets as well in comparison with the companies that turn up with no online presence. And, this further leads to more business and thus higher revenue.

Also, caters to the mobile users
Today, we are in the day and age of smartphones where mobile phones have become a walking computer; smaller in size and can fit in any pocket. Moreover, mobile internet has become a trend of spreading information and communication. Step into this sector by adopting strategies intended for mobile phones. Facilitate your prospective customers make their purchases on their fingertips.

Ultimately, digital marketing is something you should not overlook. If you have not yet experienced this tool, it is the right time to be in charge. Moreover, adopt digital marketing since you aim to survive and stay relevant in today’s fast-paced world.

Source: www.cswebsolutions.ca

Advertisements

Responsive Web Design: The Art of Media Queries

In this dynamically growing digital world, Responsive Web Design becomes highly essential. Users visit your website from an array of devices and browsers, but the problem arises if your website fails to respond to any of them. That problem can be handled with the help of Responsive Web Design Technique.

Read Also: 5 Tips for Having a Responsive Web Design

What is Responsive Web Design

Responsive Web Design makes sure that your website works for all the devices and browsers of different size and resolution. It also assures that your website is smart enough to resize and adapt itself according to the type of device it is rendered to.

In the age of increasing smartphone usage, web design companies design and develop websites in a way that they are optimized to be used on iPad, iPhone, Android and other platforms. Professional web designers and variou platforms such as Wordpess- a web design company, use Responsive Web Design to provide a better user experience.

Related Blog: Best Tips To Improve Your Responsive Web Design

How does it work

Let’s have a look at Web Design Application created by Ethan Marcotte – who is also the first person who defined Responsive Web Design.

Related Blog: Responsive Web Design – How Does It Work

Ethan-Marcotte-RWD

As you can see in above image, every single piece of content on the website renders perfectly, irrespective of the device’s screen resolution or size.

The professional web designers should know how to leverage fluid, proportion-based grids, flexible images and media, and CSS Media Queries to create a responsive website.

Flexible Layout/Fluid Grid uses proportional sizes to fit to every page, Flexible Images and Media uses CSS to make sure that images or media do not overflow out of their containing elements, and Lastly, the most effective one – CSS3 Media Queries are used to detect browser resolution and act accordingly.

The Art of Media Queries in Responsive Web Design

Media Query is a CSS3 technique that allows a web page to use different CSS styles based on factors such as screen-resolution, view port, device size, and orientation. These factors are termed as media rules.

Basically, a media query consists of a media type and can contain one or more expression which resolve to either true or false.

  1. Media Type defines the type of media or device on which the particular CSS rule should be applied to. There are four options of media type – all, print, screen, and speech. Mainly the media-type “screen” is used which includes tablets, computer screens and smartphones.
  2. Expressions/ Media Feature helps to further target devices based on different device features such as width and height. The ones which are used more often for Responsive Web Design are max-width, min-width, max-height, and min-height.
  3. CSS Style Rules are the CSS rules listed inside the curly braces of media query.

Let’s consider media query examples for different viewports:

screenshot-17404-presscdn-0-71-pagely.netdna-ssl.com-2017-09-25-16-28-47-593

As you can see in media queries above, all of them have: media type as “screen” for various types of devices, media expressions as min-width and max-width, and curly braces which include CSS styles for a particular query.

There is another way of using media query using link tag as follows:

<link rel=”stylesheet type=”text/css media=”screen and (max-device-width: 480px) href=”css_classname.css” />

Though here it becomes a tedious task to write media queries for all devices you support for your web application. It’s preferable to use the inline style.

Conclusion

To sum up all, Responsive Web Design acts as a foundation for your presence on the web, handling a wide range of scenarios smoothly. It not only makes your website work well on different devices but also helps you stay ahead of the competition in the world of digitization. With increased mobile usage, the technique of Responsive Web Design is also improving every day.

Source: www.cswebsolutions.ca

All about creating a Strong Social Media Presence for Small Businesses

Social Media

The world has come a long way in going digital, yet 24% of small businesses do not use social media. If you belong to this group, it is high time that you change your perspective.

2 in every 3 adults are on social media across the world.

81% of the teenagers in the world have social media profiles.

Whatever may be the age group of your target audience, you will find them all on social media. You can create brand awareness, build relationships and drive sales for your small business, through social media.

Social media presence is cost-effective for small businesses. You can grow your advertising opportunities exponentially and energize your PR efforts. The best part is that you don’t have to spend too much of money or time to do this.

An effective social media strategy can create miracles for your business. Therefore it is important to use social media the right way.

Here are a few things you need to keep in mind while creating a social media presence for your business:

Creating a business page

Just as an individual creates a profile on social media, every business needs to create its own social media page. A cover image and a profile pic are a must to establish the authenticity of your small business. You might want to fill up details about your business in the About page. The content needs to be descriptive while being keyword-rich.

Updating the business page constantly

Google might have indexed your business page. Nevertheless, unless you update your page constantly, it can get difficult to stay on the search engine result pages for long. Make sure you put up pictures of your team and upload information about offers if any. Apart from this, you can promote your blog posts to drive more traffic and increase visibility.

Making it easier for your target audience to get in touch with you

Engaging with your customers and prospects is the main aim of establishing a social media presence for your small business. Therefore, you should make it as convenient as possible, for your target audience to get in touch with you. Make sure you put up your contact details, including your phone number, email id, business address and website link.

Boosting your posts through paid tools

Any post that you promote on your social media page can be seen only by your followers. However, Facebook offers excellent paid tools to boost your posts. With the help of such tools, you can make sure your posts get maximum visibility, in a cost-effective way. You can specify your target audience by selecting the age group, gender, demographics, and interests.

Conclusion

Social media offers a treasure of benefits to help you grow your small business. In fact, this could be your easiest route to reach the pinnacle of success. So, get started on creating your social media business page. Work on establishing a strong social media presence before your competitors get ahead of you.

Source: www.cswebsolutions.ca

Why hiring a SEO company fetches better results as against hiring a Freelancer?

Hiring SEO Company

As a product or service company, you are finally ready to take your business to the Internet and sell your products or services online. Search Engine Optimization (or SEO) is a proven digital marketing method that can not only improve your website traffic, but also improve your search ranking and user experience (UX) optimization, along with generating more sales leads.

Most business leaders face the question of implementing SEO practices for their companies either through:

This article discusses why hiring the services of a reputed SEO company is more beneficial than employing a full-time or freelancing team of SEO professionals. Here are the benefits:

1. Improving Website visibility

Improving your website visibility requires more than simply adding a few relevant search engine keywords. If your website is not listed on the first page of a Google or Yahoo search, potential customers cannot be directed towards your products or services.
Irrespective of your industry domain or competition levels, a professional SEO company has the expertise and experience of implementing techniques that can improve your website visibility without making a huge reduction in your marketing budget. The experience across various industries and multiple client, enables SEO companies to achieve this goal much faster.

2. SEO Maintenance

Implementing SEO is not a one-time project or initiative, but involves an ongoing strategy to achieve desired results for any company. Professional SEO companies look for a long-term business relationship with their clients, and deliver SEO maintenance through evaluation of website statistics, refining the SEO action plan, along with tracking the progress with the use of analytical tools.
With continuous improvement in search engine algorithms, your website needs regular maintenance and optimization to maintain or improve its search engine ranking.

3. Hiring Costs

Hiring the services of an SEO company as a partner in your digital marketing initiative is more cost-effective than having an in-house team or tying up with freelancers. An experienced SEO professional (full-time or freelance) would require an annual budget of anywhere between $60,000 to $110,000, along with the cost of other team members, training, desk space, and other equipment. On the other hand, a well-established SEO company would require a yearly investment of $48,000 to $84,000.

SEO Costs

Despite the popularity of SEO practices, most company executives are not conversant with these concepts and their technical details. Hence, evaluating the “SEO skills” of any recruit would be difficult to accomplish, as compared to opting for the services of the SEO company that is right for your business model.

SEO companies already possess a team of experienced professionals, who have the required SEO knowledge to assist with your digital marketing campaign on an immediate basis.

4. No One-Size-Fits-All solution

Good SEO companies do not offer a one-size-fits-all solution to all their customers, but customize their offering based on the specific SEO requirements and business objective of the individual companies.

Conclusion
One of the key requirements of any business’s marketing campaign is to be scalable and inclined towards new experiments and drive more conversions. The ability to scale your campaign with the right talent comes in with SEO companies. They save your time in choosing each talent for any role, the capabilities with freelancers regarding the scalability of any campaign is limited. Working with freelancers would also ask you to make teams of multiple freelancers and get into micromanagement, while with SEO companies all you need to work on is the perfect strategy to scale business. You can trust SEO companies to scale your website traffic while you focus on other business operations.

Source: www.cswebsolutions.ca

Are Mobile Apps Indeed Beneficial for a Small Business?

Mobile Apps

We all are addicted towards mobile phones. Research says that the amount of dependency on mobile phones is far too large to be measured. People, in today’s digitized world, check their smart phones numerous times a day for any of their work. Let’s look out the key reasons, why you should indeed invest in mobile application development.

Related Blog : Peak Points for Creating a Mobile Application

  • Mobile apps have a great impact in everyday routine.

What do you use the most in your Smartphone? – The camera, maps, music? Well, the answer is ‘applications.’ As of today, the world of apps has expanded enormously. People can now possibly view and experience anything to everything on their smart phones, just by having an appropriate app.

On average, people, spend, more than an hour browsing through their phones. Of course not all apps are frequented every day, but the phones, numerous times, are scrolled, scanned and unlocked for the apps. It can either be a gaming platform, an online shopping portal or any other thing that can fulfill their day-to-day utility needs. We are in the era, where mobile is the best and most convenient source to stay online – any time and any place.

  • Mobile apps are the best direct marketing channels.

Whether you want to book a flight ticket, a hotel room, a table at your favorite restaurant or even if you want to shop clothes, footwear, medicines, grocery or any other thing, you only need to pick up your smart phone and with a few simple clicks you can get them at your door step. This online trend has increased the usage of mobile applications and so there is an ever ending growth in the field of mobile app development.

Mobile apps are the combination of several features that provide the solution for any general information like some product specification, pricing, news feed, booking forms, payment gateway and still more. Additionally, most mobile applications provide a notification service to redirect the customers directly to the product page. This encourages people to buy the product.

  • Mobile apps help businesses stay connected with the customers in real time.

Applications are the best source to reach out the clientele anytime and anywhere, since mobiles are one of the most quintessential gadgets that are carried everywhere. Through apps you can easily broadcast any of your business information or update the audience with real time notifications.

The online era has completely changed the measurement of product choice. Today we don’t think about the quality, but the convenience of purchasing things. Business apps are the best invention to facilitate this and provide a seamless and easy purchase. Through apps we search, select and pay for any product with no fuss. App notifications are mostly taken seriously. So your business application can certainly get you the attention span of people. Remember, quick purchase can for sure add a lot of value for the money spent.

  • Mobile apps gears up brand recognition.

Application is the foremost things to come in front of people’s eyes whenever they unlock their mobile screen. This means whenever needed, people can relate your product or service through your mobile application. Eventually, your business application can increase awareness of your business among the targeted audience, which can further lead to your brand promotion.

Nowadays, people, in a minority visit stores to make sales. Most people have already adopted the online option. They prefer to choose, pay and order online to get the product delivered at their doorsteps with an easy checkout. Being simple and easy to use, apps have won over the traditional websites. Today, applications have become a standard peak of the trade.

  • Mobile apps are the best source to straighten a huge audience base.

Apart from placing ads on social networks, banners, newspapers, or selling coupons, pursuing email marketing, making your business application available to the android, iOS and Windows users is a genuine approach.

Smart phones have overcome the traditional laptops and desktops, since past few years. Consequently, an app can help you reach out to a larger audience group than an eCommerce website or a normal store.

Wrapping up, mobile apps have become a standard platform, but it is very important to see where your app stands in the cut-throat competition. Create something unique for your customers that can call out your pitch and suit your business profile. So, if these words seem considerable and if you have made up your mind to develop a mobile app for your business, the only thing you need to do is partner with a professional mobile app development company. Regardless of the size of your business, the easier reachability and faster adoption rate of mobile apps would add value to your business.

Source: www.cswebsolutions.ca

WordPress websites- Custom Design or Theme based, what to choose?

Wordpress

You’ve chosen to build your website using WordPress, adding to the more than 75 million websites already using this platform. A fortifying question for your website arises then; whether you should go with a custom theme completely or base your website on one of the thousand plus free (and premium) themes WordPress has to offer. There have been many healthy discussions around this question. Why wouldn’t there be? You’d like to juice this platform for everything it has to offer, everybody would.

The simple answer to all of this depends on the audience your website would cater to, the traffic you expect, your budget, your resources, and to some extent, even your knowledge. Your website would be your first footprint in today’s digital world and you can’t afford any distortions. The first impression of your website has to be long lasting. Your customers should be able to recollect your website and access it easily. So, which option do you go for? This will help you decide

Affordable Price

Your War-Chest

Numero uno is always the amount of money you’re willing to spend on your website. While a ready-made theme would barely have any effect on your war-chest, a customized theme would run into lakhs, with a requirement of coders and designers. Although a pre-made theme would be cheaper than a customized one, you would be tied to the limits of that particular theme, whereas the customized theme, well can be completely customized to your taste and your brand’s identity.

Your Time

What you must also consider is the amount of time you are willing to allocate to your websites development. A customized theme takes the time to become a reality, with a lot of heavy work usually propping up towards the business end of things. This would make sense for you if your website’s launch is far away and if you can dedicate this amount of time for your website’s development. If the requirement of a website is pressing, you could go for a theme for now.

Traffic to Your Website

Your Audience

Customers too should be considered while deciding which option you choose. An easy-flowing website becomes a necessity when you expect some heavy traffic on it. The pre-styled themes would limit the number of things you can do with your website, thus limiting your customer. If your customers prefer a style not available already, you would require a brand new customized design.

A good idea is to always test the waters before making any firm decisions. If there is one certainty in all this confusion, then it is your need for an SEO-optimized website which is also professional looking. You would need an agency to help you design a custom website for your company, which would also give you an SEO-friendly website. On the other frontier, even if you go for a theme-based design, a web-design company would be required to make it more appealing to the professionals out there and heavily optimize it for SEO.

RELATED BLOG: Role Of SEO For A Website

Source: www.cswebsolutions.ca

Best examples of E-Commerce sites built using WooCommerce and Magento

WooCommerce vs Magento

WooCommerce is synonymous with those wanting to set-up their stores online without much fuss, and rightly so. It’s simple, easy to set-up, and most importantly – it’s free. Magento too is easy to use at very minimal costs. Both these platforms offer unduly advantages, but the one that strikes everyone’s chords is that they are both open source products; which makes it relatively easy to build upon them and customise them heavily. It’s a win-win.

Because they are open source products, the community support is massive. For anybody who’d like to set a shop, an abundance of support would naturally prove to be the best deciding factor, other than the ease of use. Furthermore, both these platforms let you list an unlimited number of products, while also letting you manage them efficiently.

It comes as no surprise then that majority of the online community depend on these two platforms for their sales. It isn’t only limited to the online community, but many established corporations have also taken up these platforms for managing online sales effectively. Here are a few:

The North Face

Platform: Magento

The North Face

Taking Magento a step ahead, The North Face is known as an outdoor brand, famous among adventurists and hikers alike. Magento allows you to heavily customise the source code further, helping you with cross-selling and upselling your products. The North Face does this exceptionally well, utilising what Magento has to offer and then customising it according to their niche market.

Duracell Lighting

Platform: WooCommerce

Duracell Lighting

Recognised as one of the most innovative brands for single-use and renewable charging technologies, Duracell uses WooCommerce for their website and product catalogue. With a good use of additional plugins, Duracell has managed to make their website professional as well as easy to navigate.

Harper’s Bazaar

Platform: Magento

Harpers Bazaar

Using the Magento Enterprise platform, Harper’s Bazaar is America’s first fashion magazine that forayed into online shopping not long ago. Keeping the site subtle and simple, in-line with their brand offering, they’ve managed to remarkably utilise what Magento has to offer. Bespoken call-to-actions stand out, along with well integrated SEO-friendly content. Notice how the blog too merges well with the shopping portal.

Designboom

Platform: WooCommerce

Designboom

Designboom was the first digital magazine focusing solely on design and architecture. Their online portal serves as a curated marketplace allowing designers to sell to other members of the community directly. Serving over 4 million monthly readers, Designboom uses WooCommerce at its most basic, keeping it straightforward and efficient.

With more than a million people using WooCommerce, both it and Magento combined rule more than half the E-commerce world, a testament to their astounding features at next to zero costs. With a brilliant community backing, both these platforms have made it easier for those without any technical know-how to join the online bandwagon and set up shop in just three counts. Selling online has never been as easy as it is today.

Source: www.cswebsolutions.ca