Are Mobile Apps Indeed Beneficial for a Small Business?

Mobile Apps

We all are addicted towards mobile phones. Research says that the amount of dependency on mobile phones is far too large to be measured. People, in today’s digitized world, check their smart phones numerous times a day for any of their work. Let’s look out the key reasons, why you should indeed invest in mobile application development.

Related Blog : Peak Points for Creating a Mobile Application

  • Mobile apps have a great impact in everyday routine.

What do you use the most in your Smartphone? – The camera, maps, music? Well, the answer is ‘applications.’ As of today, the world of apps has expanded enormously. People can now possibly view and experience anything to everything on their smart phones, just by having an appropriate app.

On average, people, spend, more than an hour browsing through their phones. Of course not all apps are frequented every day, but the phones, numerous times, are scrolled, scanned and unlocked for the apps. It can either be a gaming platform, an online shopping portal or any other thing that can fulfill their day-to-day utility needs. We are in the era, where mobile is the best and most convenient source to stay online – any time and any place.

  • Mobile apps are the best direct marketing channels.

Whether you want to book a flight ticket, a hotel room, a table at your favorite restaurant or even if you want to shop clothes, footwear, medicines, grocery or any other thing, you only need to pick up your smart phone and with a few simple clicks you can get them at your door step. This online trend has increased the usage of mobile applications and so there is an ever ending growth in the field of mobile app development.

Mobile apps are the combination of several features that provide the solution for any general information like some product specification, pricing, news feed, booking forms, payment gateway and still more. Additionally, most mobile applications provide a notification service to redirect the customers directly to the product page. This encourages people to buy the product.

  • Mobile apps help businesses stay connected with the customers in real time.

Applications are the best source to reach out the clientele anytime and anywhere, since mobiles are one of the most quintessential gadgets that are carried everywhere. Through apps you can easily broadcast any of your business information or update the audience with real time notifications.

The online era has completely changed the measurement of product choice. Today we don’t think about the quality, but the convenience of purchasing things. Business apps are the best invention to facilitate this and provide a seamless and easy purchase. Through apps we search, select and pay for any product with no fuss. App notifications are mostly taken seriously. So your business application can certainly get you the attention span of people. Remember, quick purchase can for sure add a lot of value for the money spent.

  • Mobile apps gears up brand recognition.

Application is the foremost things to come in front of people’s eyes whenever they unlock their mobile screen. This means whenever needed, people can relate your product or service through your mobile application. Eventually, your business application can increase awareness of your business among the targeted audience, which can further lead to your brand promotion.

Nowadays, people, in a minority visit stores to make sales. Most people have already adopted the online option. They prefer to choose, pay and order online to get the product delivered at their doorsteps with an easy checkout. Being simple and easy to use, apps have won over the traditional websites. Today, applications have become a standard peak of the trade.

  • Mobile apps are the best source to straighten a huge audience base.

Apart from placing ads on social networks, banners, newspapers, or selling coupons, pursuing email marketing, making your business application available to the android, iOS and Windows users is a genuine approach.

Smart phones have overcome the traditional laptops and desktops, since past few years. Consequently, an app can help you reach out to a larger audience group than an eCommerce website or a normal store.

Wrapping up, mobile apps have become a standard platform, but it is very important to see where your app stands in the cut-throat competition. Create something unique for your customers that can call out your pitch and suit your business profile. So, if these words seem considerable and if you have made up your mind to develop a mobile app for your business, the only thing you need to do is partner with a professional mobile app development company. Regardless of the size of your business, the easier reachability and faster adoption rate of mobile apps would add value to your business.



WordPress websites- Custom Design or Theme based, what to choose?


You’ve chosen to build your website using WordPress, adding to the more than 75 million websites already using this platform. A fortifying question for your website arises then; whether you should go with a custom theme completely or base your website on one of the thousand plus free (and premium) themes WordPress has to offer. There have been many healthy discussions around this question. Why wouldn’t there be? You’d like to juice this platform for everything it has to offer, everybody would.

The simple answer to all of this depends on the audience your website would cater to, the traffic you expect, your budget, your resources, and to some extent, even your knowledge. Your website would be your first footprint in today’s digital world and you can’t afford any distortions. The first impression of your website has to be long lasting. Your customers should be able to recollect your website and access it easily. So, which option do you go for? This will help you decide

Affordable Price

Your War-Chest

Numero uno is always the amount of money you’re willing to spend on your website. While a ready-made theme would barely have any effect on your war-chest, a customized theme would run into lakhs, with a requirement of coders and designers. Although a pre-made theme would be cheaper than a customized one, you would be tied to the limits of that particular theme, whereas the customized theme, well can be completely customized to your taste and your brand’s identity.

Your Time

What you must also consider is the amount of time you are willing to allocate to your websites development. A customized theme takes the time to become a reality, with a lot of heavy work usually propping up towards the business end of things. This would make sense for you if your website’s launch is far away and if you can dedicate this amount of time for your website’s development. If the requirement of a website is pressing, you could go for a theme for now.

Traffic to Your Website

Your Audience

Customers too should be considered while deciding which option you choose. An easy-flowing website becomes a necessity when you expect some heavy traffic on it. The pre-styled themes would limit the number of things you can do with your website, thus limiting your customer. If your customers prefer a style not available already, you would require a brand new customized design.

A good idea is to always test the waters before making any firm decisions. If there is one certainty in all this confusion, then it is your need for an SEO-optimized website which is also professional looking. You would need an agency to help you design a custom website for your company, which would also give you an SEO-friendly website. On the other frontier, even if you go for a theme-based design, a web-design company would be required to make it more appealing to the professionals out there and heavily optimize it for SEO.

RELATED BLOG: Role Of SEO For A Website


Best examples of E-Commerce sites built using WooCommerce and Magento

WooCommerce vs Magento

WooCommerce is synonymous with those wanting to set-up their stores online without much fuss, and rightly so. It’s simple, easy to set-up, and most importantly – it’s free. Magento too is easy to use at very minimal costs. Both these platforms offer unduly advantages, but the one that strikes everyone’s chords is that they are both open source products; which makes it relatively easy to build upon them and customise them heavily. It’s a win-win.

Because they are open source products, the community support is massive. For anybody who’d like to set a shop, an abundance of support would naturally prove to be the best deciding factor, other than the ease of use. Furthermore, both these platforms let you list an unlimited number of products, while also letting you manage them efficiently.

It comes as no surprise then that majority of the online community depend on these two platforms for their sales. It isn’t only limited to the online community, but many established corporations have also taken up these platforms for managing online sales effectively. Here are a few:

The North Face

Platform: Magento

The North Face

Taking Magento a step ahead, The North Face is known as an outdoor brand, famous among adventurists and hikers alike. Magento allows you to heavily customise the source code further, helping you with cross-selling and upselling your products. The North Face does this exceptionally well, utilising what Magento has to offer and then customising it according to their niche market.

Duracell Lighting

Platform: WooCommerce

Duracell Lighting

Recognised as one of the most innovative brands for single-use and renewable charging technologies, Duracell uses WooCommerce for their website and product catalogue. With a good use of additional plugins, Duracell has managed to make their website professional as well as easy to navigate.

Harper’s Bazaar

Platform: Magento

Harpers Bazaar

Using the Magento Enterprise platform, Harper’s Bazaar is America’s first fashion magazine that forayed into online shopping not long ago. Keeping the site subtle and simple, in-line with their brand offering, they’ve managed to remarkably utilise what Magento has to offer. Bespoken call-to-actions stand out, along with well integrated SEO-friendly content. Notice how the blog too merges well with the shopping portal.


Platform: WooCommerce


Designboom was the first digital magazine focusing solely on design and architecture. Their online portal serves as a curated marketplace allowing designers to sell to other members of the community directly. Serving over 4 million monthly readers, Designboom uses WooCommerce at its most basic, keeping it straightforward and efficient.

With more than a million people using WooCommerce, both it and Magento combined rule more than half the E-commerce world, a testament to their astounding features at next to zero costs. With a brilliant community backing, both these platforms have made it easier for those without any technical know-how to join the online bandwagon and set up shop in just three counts. Selling online has never been as easy as it is today.


Why should you have Mobile-Friendly websites

Mobile Friendly Website

A mobile-friendly website is more than just a necessity today. To be successful in this competitive market, it is important you follow your customers. You need to go where they are, bud into their day-to-day activities, trying to improve your brand recall. Mobiles are taking over desktops heavily too, especially when it comes to internet usage. Google recently reported mobiles have taken over desktops in terms of search traffic, a big change for the new century.
When all your customers are using phones to access everything, from payments to movies, it becomes paramount for you to offer that option to your customer. According to Smart Insights, 33% of your customers begin browsing with a branded website, making web content as important.

Checking stuff on the go is very easy, and an option many of your customers already use. Customers are likely to come back to your website too if you have a mobile-friendly website, according to McKinsey & Company. If you do not have a mobile-friendly website, you’re losing out business and customers. They would rather go to your competitor.

Better Customer Access

Your customers want you to go mobile-friendly, mostly because they are either using their phone or tablet to visit your website. With responsive websites and intricate code, you can easily track your customer’s movement on your website, providing you deeper insight into what they like and what they don’t. There’s a good chance that more than 50% of your web traffic will come from Mobile. If you do not have a mobile-friendly website, half of your customers are not serviceable.

Mobile Friendly Test

Better Visibility

Google, too, has made massive changes to its algorithm. Mobile-friendly websites now rank higher on the search engine, potentially improving your visibility. A higher rank definitely ensures a better visibility, while a low score would put you right at the bottom of the pit, on a page never visited by your customer. Google’s own tool helps you check how mobile-friendly your website is.

Better Turnover

While attracting customers to your website and improving your ranking, you are also increasing your business. This goes especially for e-commerce websites, with mobile shopping taking over desktop shopping. A mobile-friendly website would lead to better sales and conversions. A good website would compel customers to come back.

Mobile Shopping Taking

Going mobile-friendly is a necessity, for if you don’t, you might just end up ignoring more than half your customers.
Websites which are not mobile-friendly are quickly becoming defunct, making way for those which are. The new digital age required you to adapt, as it does require out of your customers.


Is Your SEO Company Really Helping You?

You choose an SEO company after going through a real hardship of picking up one out of thousands. Do you really think signing the company you find right is all done? Do you really think you should trust the company expecting your website rankings would reach up high to new heights with their SEO magic? – Actually, no, you shouldn’t!


You should instead observe what the company is doing to raise your ranking. At least during the foremost months after signing the contract. The earlier you can recognize what they are doing, the better chance to get to see whether they are helping or harming your website. Below listed are some signs that can help you know if you’re hired SEO Company could be helpful, or could be a nightmare.

  • The Firm should have something to show you. Not results or ranking. Rather the actual practice they are doing to improve your ranking. SEO is not any easy-to-go process. So, don’t get on pins and needles if you see the expected results within two, three or even six months. Moreover, you just need to make sure that your hired company is doing something with the money you spend. You own the right to observe the SEO audit of your website, the analysis of your business link profile, the contents with the links to your website that are being published on other websites, etc. Whatever may be the case, most importantly you need to have the proof that the company is actually doing something.
  • An SEO service provider, even if well experienced, will need your help. Being a site owner, they will, for example, need to ask you for the editor/admin access to your Content Management System, view/admin access to Google Analytics, access to Google Webmaster Tools and social accounts, a list of target Keywords, etc. If they aren’t asking for anything, this means they are just adding backlinks from the spammy network sites, and are most likely playing potentially unsafe actions.
  • If your hired team of SEO is not communicating with you about certain things, they are either up to something suspicious, or are doing nothing at all. Inexperienced or infamous SEOs might just end up with a bunch of backlinks to your site. They might not be interested in interacting with you; they would rather just try to get you something that would make you think of getting a benefit. To get good success, you require working and communicating with the company and a well experienced and genuine SEO Team will try to maintain a good communication with you.
  • Being curious as to what your SEO team is up to, you should ask them what exactly they are doing. Any awkward responses! You have invested in a scam. And, it is recommendable to give the company a pink slip as early as possible. The best SEO Company involves white hat practices that are valid and proven to get successful results.
  • Being penalized is the worse thing that can happen to your site. You need to be suspicious if you receive GWT notification or an email message notifying manual penalty; especially if you receive it a few months after singing the company. Of course, getting a manual penalty doesn’t mean it is the company’s fault only. But, it can be. Think carefully, and actually find out why actually your site was penalized and what can be done about it.
  • Various things can be responsible for rankings drop. Keep an eye on your rankings. If your ranking is declining steadily, most possibly your SEO team is performing irrelevant actions that might get or are getting your site algorithmically penalized. Find out what actually they team is doing. If you experience any suspicious feeling, stop them.
  • A sudden drop in online traffic is again a bad thing that could be a sign of an algorithmic penalty. It might not be your SEO’s fault, but, being suspicious; you should ask them and find out any algorithm changes that could have resulted in traffic decline. Also check what changes have been made to your site in the past few days leading up the fall. Overall, find out the exact picture of what actions have been taken by your hired SEO firm.
  • Be clear with your target keywords. You should have an idea about how your keywords are driving traffic or ranking in the search engine result pages. You really need to be cautious if your site is gaining traffic from wrong keywords or if your site ranking stop or declines for those highly ranked keywords. Your purpose of hiring an SEO team is to earn targeted traffic. So, if, for any reason, the traffic is derived from random or suspicious queries, it could be a sign of indiscriminate or careless work of the team.

The success of your online business is based on the SEO. Therefore, it is very important to hand over the project the best SEO Company. Being truly concerned about your business, give SEO proper attention and asset it deserves.


Tips to Dig up the Right SEO Company


In today’s era, people normally use the internet to find out any sort of information. They navigate through the search engines to find out the any sort of detail they require. This shows how important internet is, and being a website owner, you can imagine what magic a search engine traffic can do. With professional efforts, you can create a search engine friendly website. But, the question here arises is how to find out the best SEO company. Choosing an SEO professional, alike choosing other service providers, is not at all a tough job. You only need to reach to the right place with the right questions. Let’s go through the ample checklist that can help you get your task done with less hassle. Find out the company’s-

Own Website – Check how is the company’s own web site. Mark out where it stands. A website tells everything about the company. Has the company, you feel the right to hire, done well with its own website? Look quite closely. This will help you know the company’s potential. See the passion, if there is any.

Past Stories – Experience the company’s past success stories. Does it possess the expertise to work on your project? See how long it is in the business. Most importantly, it shouldn’t be an overnight company, and should possess the relevant knowledge and expertise too to handle your website. Scrutinize the past companies it has worked for. The portfolio and the past projects can help you get a clear idea if the company is capable to deliver its promises.

Case Studies – A case study can help you learn how the SEO professionals have worked on a site previously. And how they have helped their previous clients reach the target. Ask the SEO service provider you want to hire, to provide you the case studies of its successful projects taken up previously. Moreover, you can also do a research on your own and learn where the company’s past clients stand and how they feature on the leading search engines.

Affiliations and Memberships – Check the company’s affiliation and membership, and see if it is certified. Also check if it is associated with, and is recognized by the respected authorities in the arena. If the company is honest, it will be backed by various acknowledgements.

Basis of Contact – Most preferably interact with the company in real. Meeting the real people will help you judge the level of knowledge and expertise the company possess. It will also help you understand their way of working and approaching various campaigns, the way of managing their projects and most importantly, what they do to reach the target of the algorithms.

Career – Navigate the company’s career section. See what kind of people they hire. Going through this section, you will be able to learn the company’s quality staff and their work culture. Does it go with your work culture? The answer to this will help you take the right decision.

Packages – Explore what other service packages do the company you want to hire has to offer. See whether the services are comprehensive and latest as per today’s industry standards. After all it is about getting the value for your hard earned money.

Testimonials and References – Go through the testimonials and see what the previous clients have to say about the company. Not only testimonials also navigate online and look for the negative comments on the social media sites or consumer forums. This can be viewed on the first few pages of the leading search engines.

Time and Involvement – Make sure how much time and involvement is required from your end. Once your goals and the ways to achieve them are sorted, examine if the company be able to function on its own or you will need to monitor them at all the time.

Other Marketing Services – Explore what other marketing services the company has to offer. We are in the age of active internet marketing. Today, it is very important to hire someone that is capable to meet each single requirement.

Moreover, never pre-judge any company just by word of mouth or on the basis of how its website looks. A little homework and the above mentioned words can help you make a smart decision. Depending on the changes of search engine algorithms, the SEO Company ensures that your website is well maintained and up-to-date. Keep in touch with the periodic reports and monitor your campaign on a regular basis. Not to forget, SEO needs sufficient time and patience. Therefore, it is key to plan achievable goals and keep reasonable expectations.


Mobile App Development Companies Mississauga – Create Apps to Make Life Simple


Mobile app development companies are developing at a fast pace because of the evolution of smart phones. People have now started using mobile phones for everyday life. They use it for everything from paying bills to shopping. It feels that all the activities in day-to-day like are being converted into an application in order to make life simple and easy.

Mobile app development companies Mississauga work on developing applications that can be installed in smart phones across various platforms. During the development phase, these companies have carefully designed the mobile user interface to attract the users. The input from the user gets recorded in the interface and the system uses this information in the application. However, the front end tools are extremely important for allowing development of any application that can be accessed from the user’s device and also provide cross platform support across several mobile operating systems which are currently available such as Android and iOS.

The top mobile application development companies actually use the back end tools to provide connection between the mobile applications and the mobile app servers. Mobile application servers that are being used for managing the user authentication and also controlling other data services. These server programs are developed and written in basic languages like C, C++, Java and Visual Basic. These applications are later being tested using the emulators before carrying out the sample testing. I market, there are many emulators available for various operating systems like Google Android, Mobiphone, iPhone , Windows and Blackberry emulator. These imitators are then used by the app developer Ontario to test whether the application is working correctly across all the platforms or not.

Application development for Android creates apps that are quite free to download. These applications can be easily downloaded from Google Play, store, Apple app store or Windows store. Nowadays, the mobile apps are no longer created just for the sake of smart phones; they are, in fact, also created for tablets, phablets and other mobile devices. Due to the creation of mobile apps, the lifestyle of common people has been simplified and has also increased the general productivity of an individual. The most popular applications that are being used by the users apart from gaming apps are email, calendar, weather forecast, entertainment, stock market, shopping, banking apps, etc. To get effective apps, there are many mobile app development companies Mississauga that focus on the betterment of your mobile phones and make it more suitable to beat the competitive market and technology that keeps on changing on a daily basis.

The mobile phone apps have gained popularity due to the increasing use of the smart phones in recent years. Also, the use of smart phones has become much more affordable. Using mobile applications has become very simpler and easier than using the internet browser on a cell phone, since the apps are created to fit the mobile screen size while the mobile websites that have sizing issues takes a lot of the time to open. Mobile apps deliver better results to the users than any websites on smart phones because it provides a personalized and convenient user-experience.

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