Is Your SEO Company Really Helping You?

You choose an SEO company after going through a real hardship of picking up one out of thousands. Do you really think signing the company you find right is all done? Do you really think you should trust the company expecting your website rankings would reach up high to new heights with their SEO magic? – Actually, no, you shouldn’t!

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You should instead observe what the company is doing to raise your ranking. At least during the foremost months after signing the contract. The earlier you can recognize what they are doing, the better chance to get to see whether they are helping or harming your website. Below listed are some signs that can help you know if you’re hired SEO Company could be helpful, or could be a nightmare.

  • The Firm should have something to show you. Not results or ranking. Rather the actual practice they are doing to improve your ranking. SEO is not any easy-to-go process. So, don’t get on pins and needles if you see the expected results within two, three or even six months. Moreover, you just need to make sure that your hired company is doing something with the money you spend. You own the right to observe the SEO audit of your website, the analysis of your business link profile, the contents with the links to your website that are being published on other websites, etc. Whatever may be the case, most importantly you need to have the proof that the company is actually doing something.
  • An SEO service provider, even if well experienced, will need your help. Being a site owner, they will, for example, need to ask you for the editor/admin access to your Content Management System, view/admin access to Google Analytics, access to Google Webmaster Tools and social accounts, a list of target Keywords, etc. If they aren’t asking for anything, this means they are just adding backlinks from the spammy network sites, and are most likely playing potentially unsafe actions.
  • If your hired team of SEO is not communicating with you about certain things, they are either up to something suspicious, or are doing nothing at all. Inexperienced or infamous SEOs might just end up with a bunch of backlinks to your site. They might not be interested in interacting with you; they would rather just try to get you something that would make you think of getting a benefit. To get good success, you require working and communicating with the company and a well experienced and genuine SEO Team will try to maintain a good communication with you.
  • Being curious as to what your SEO team is up to, you should ask them what exactly they are doing. Any awkward responses! You have invested in a scam. And, it is recommendable to give the company a pink slip as early as possible. The best SEO Company involves white hat practices that are valid and proven to get successful results.
  • Being penalized is the worse thing that can happen to your site. You need to be suspicious if you receive GWT notification or an email message notifying manual penalty; especially if you receive it a few months after singing the company. Of course, getting a manual penalty doesn’t mean it is the company’s fault only. But, it can be. Think carefully, and actually find out why actually your site was penalized and what can be done about it.
  • Various things can be responsible for rankings drop. Keep an eye on your rankings. If your ranking is declining steadily, most possibly your SEO team is performing irrelevant actions that might get or are getting your site algorithmically penalized. Find out what actually they team is doing. If you experience any suspicious feeling, stop them.
  • A sudden drop in online traffic is again a bad thing that could be a sign of an algorithmic penalty. It might not be your SEO’s fault, but, being suspicious; you should ask them and find out any algorithm changes that could have resulted in traffic decline. Also check what changes have been made to your site in the past few days leading up the fall. Overall, find out the exact picture of what actions have been taken by your hired SEO firm.
  • Be clear with your target keywords. You should have an idea about how your keywords are driving traffic or ranking in the search engine result pages. You really need to be cautious if your site is gaining traffic from wrong keywords or if your site ranking stop or declines for those highly ranked keywords. Your purpose of hiring an SEO team is to earn targeted traffic. So, if, for any reason, the traffic is derived from random or suspicious queries, it could be a sign of indiscriminate or careless work of the team.

The success of your online business is based on the SEO. Therefore, it is very important to hand over the project the best SEO Company. Being truly concerned about your business, give SEO proper attention and asset it deserves.

Source: www.cswebsolutions.ca

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Tips to Dig up the Right SEO Company

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In today’s era, people normally use the internet to find out any sort of information. They navigate through the search engines to find out the any sort of detail they require. This shows how important internet is, and being a website owner, you can imagine what magic a search engine traffic can do. With professional efforts, you can create a search engine friendly website. But, the question here arises is how to find out the best SEO company. Choosing an SEO professional, alike choosing other service providers, is not at all a tough job. You only need to reach to the right place with the right questions. Let’s go through the ample checklist that can help you get your task done with less hassle. Find out the company’s-

Own Website – Check how is the company’s own web site. Mark out where it stands. A website tells everything about the company. Has the company, you feel the right to hire, done well with its own website? Look quite closely. This will help you know the company’s potential. See the passion, if there is any.

Past Stories – Experience the company’s past success stories. Does it possess the expertise to work on your project? See how long it is in the business. Most importantly, it shouldn’t be an overnight company, and should possess the relevant knowledge and expertise too to handle your website. Scrutinize the past companies it has worked for. The portfolio and the past projects can help you get a clear idea if the company is capable to deliver its promises.

Case Studies – A case study can help you learn how the SEO professionals have worked on a site previously. And how they have helped their previous clients reach the target. Ask the SEO service provider you want to hire, to provide you the case studies of its successful projects taken up previously. Moreover, you can also do a research on your own and learn where the company’s past clients stand and how they feature on the leading search engines.

Affiliations and Memberships – Check the company’s affiliation and membership, and see if it is certified. Also check if it is associated with, and is recognized by the respected authorities in the arena. If the company is honest, it will be backed by various acknowledgements.

Basis of Contact – Most preferably interact with the company in real. Meeting the real people will help you judge the level of knowledge and expertise the company possess. It will also help you understand their way of working and approaching various campaigns, the way of managing their projects and most importantly, what they do to reach the target of the algorithms.

Career – Navigate the company’s career section. See what kind of people they hire. Going through this section, you will be able to learn the company’s quality staff and their work culture. Does it go with your work culture? The answer to this will help you take the right decision.

Packages – Explore what other service packages do the company you want to hire has to offer. See whether the services are comprehensive and latest as per today’s industry standards. After all it is about getting the value for your hard earned money.

Testimonials and References – Go through the testimonials and see what the previous clients have to say about the company. Not only testimonials also navigate online and look for the negative comments on the social media sites or consumer forums. This can be viewed on the first few pages of the leading search engines.

Time and Involvement – Make sure how much time and involvement is required from your end. Once your goals and the ways to achieve them are sorted, examine if the company be able to function on its own or you will need to monitor them at all the time.

Other Marketing Services – Explore what other marketing services the company has to offer. We are in the age of active internet marketing. Today, it is very important to hire someone that is capable to meet each single requirement.

Moreover, never pre-judge any company just by word of mouth or on the basis of how its website looks. A little homework and the above mentioned words can help you make a smart decision. Depending on the changes of search engine algorithms, the SEO Company ensures that your website is well maintained and up-to-date. Keep in touch with the periodic reports and monitor your campaign on a regular basis. Not to forget, SEO needs sufficient time and patience. Therefore, it is key to plan achievable goals and keep reasonable expectations.

Source: http://www.cswebsolutions.ca

Tracking Down the Best SEO Company

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People mostly navigate through internet to fulfill their day-to-day needs – whether it is about shopping, booking tickets, or any other queries they require to sort out. This shows how important search engine optimization is, in today’s era. If you own a website, you might be aware of the magic that search engine traffic can play out to your success. And, to get a search engine friendly website, you require to have necessary professional efforts.

Moreover, when it comes to tracking down an SEO company, choosing the best firm is similar to choosing other professional service providers. It would not be tough if you walk down to the right places with the right questions. Let’s get here a thorough agenda that can help you track down the perfect SEO service provider.

Check out the company’s own websites. Passion can be viewed easily. See if the company’s own website is up to the mark, and tells you everything that can prove to be your best choice. Navigate through the website very accurately, as this would make you learn the company’s capabilities.

Keep your eye out the company’s previous stories. Are the companies you have short listed, having the expertise? Go through their past stories and get an answer to this question. Find out what companies or websites they have worked for. It is very important to ensure that the SEO firm you want to hire is not an overnight company and it has enough experience that is relevant to handle your project. The portfolio and past projects the company has worked on, would give you a clear picture if the company is capable to deliver you the accuracy you require.

Go through the company’s successful ventures. Rather than considering just words, let the company provide you a detailed study of the projects they have taken up successfully. A case study can make you learn how exactly the company works on a website, and how it helps the clients reach their target. Do a research on your own and see where the company’s past clients stand on the search engines.

Take account of the company’s affiliations and memberships. It is crucial to check that the SEO firm you want to hire is professionally certified and is also associated with the reputable authorities in the industry. Find out if the company is recognizable by the top most authorities.

Plan out the right time to contact the company. Having a word in person will help you learn the company’s knowledge, and professionalism. In person communication will help you know the company’s style of working, its way of managing projects, its way of approaching other companies, plus what makes them stand ahead of the algorithms.

Examine the company’s career section. Going though the company’s career section, you will be able to learn what sort of quality staff, they work with and also their work culture that should be suitable to your work culture as well.

Look into the company’s packages. Research what sort of packages you are offered. It is key that the company you hire offers you the latest, comprehensive SEO services. After all, it’s about getting your value for money.

Get a load of the company’s references and testimonials. Go through the testimonials, see what the past clients have to say about the company. Actually, not only testimonials, also check out online through consumer forums or any social media sites, if the company is having any negative comments or not.

Study the level of involvement the company would need. Have a word with the company and check out how much time and involvement they require from your side. The team of SEO should be able to function on their own, once your goals and ways to achieve them are clear. Check if you really need to monitor them constantly or they can manage on their own.

Run over other marketing services the company offer. What sort of other marketing service the company has to offer? Today, it is very important to hire a company that can meet any sort of your requirement. After all, we are in the age of active internet marketing.

And finally, don’t just consider any company on the basis of word of mouth or its website. It is for sure important to pick the best SEO company keeping the above listed checklist in mind. Search engine algorithm changes frequently. Hence, your picked SEO team should be capable enough to ensure that your website is always up-to-date and maintained well. Most importantly, keep a watch on the periodic reports. This would help you to monitor your SEO campaign. Always remember, SEO needs both, time and patience. Therefore, keep achievable goals and fair expectations while finalizing the best one.

Source: http://www.cswebsolutions.ca/