Is Your SEO Company Really Helping You?

You choose an SEO company after going through a real hardship of picking up one out of thousands. Do you really think signing the company you find right is all done? Do you really think you should trust the company expecting your website rankings would reach up high to new heights with their SEO magic? – Actually, no, you shouldn’t!

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You should instead observe what the company is doing to raise your ranking. At least during the foremost months after signing the contract. The earlier you can recognize what they are doing, the better chance to get to see whether they are helping or harming your website. Below listed are some signs that can help you know if you’re hired SEO Company could be helpful, or could be a nightmare.

  • The Firm should have something to show you. Not results or ranking. Rather the actual practice they are doing to improve your ranking. SEO is not any easy-to-go process. So, don’t get on pins and needles if you see the expected results within two, three or even six months. Moreover, you just need to make sure that your hired company is doing something with the money you spend. You own the right to observe the SEO audit of your website, the analysis of your business link profile, the contents with the links to your website that are being published on other websites, etc. Whatever may be the case, most importantly you need to have the proof that the company is actually doing something.
  • An SEO service provider, even if well experienced, will need your help. Being a site owner, they will, for example, need to ask you for the editor/admin access to your Content Management System, view/admin access to Google Analytics, access to Google Webmaster Tools and social accounts, a list of target Keywords, etc. If they aren’t asking for anything, this means they are just adding backlinks from the spammy network sites, and are most likely playing potentially unsafe actions.
  • If your hired team of SEO is not communicating with you about certain things, they are either up to something suspicious, or are doing nothing at all. Inexperienced or infamous SEOs might just end up with a bunch of backlinks to your site. They might not be interested in interacting with you; they would rather just try to get you something that would make you think of getting a benefit. To get good success, you require working and communicating with the company and a well experienced and genuine SEO Team will try to maintain a good communication with you.
  • Being curious as to what your SEO team is up to, you should ask them what exactly they are doing. Any awkward responses! You have invested in a scam. And, it is recommendable to give the company a pink slip as early as possible. The best SEO Company involves white hat practices that are valid and proven to get successful results.
  • Being penalized is the worse thing that can happen to your site. You need to be suspicious if you receive GWT notification or an email message notifying manual penalty; especially if you receive it a few months after singing the company. Of course, getting a manual penalty doesn’t mean it is the company’s fault only. But, it can be. Think carefully, and actually find out why actually your site was penalized and what can be done about it.
  • Various things can be responsible for rankings drop. Keep an eye on your rankings. If your ranking is declining steadily, most possibly your SEO team is performing irrelevant actions that might get or are getting your site algorithmically penalized. Find out what actually they team is doing. If you experience any suspicious feeling, stop them.
  • A sudden drop in online traffic is again a bad thing that could be a sign of an algorithmic penalty. It might not be your SEO’s fault, but, being suspicious; you should ask them and find out any algorithm changes that could have resulted in traffic decline. Also check what changes have been made to your site in the past few days leading up the fall. Overall, find out the exact picture of what actions have been taken by your hired SEO firm.
  • Be clear with your target keywords. You should have an idea about how your keywords are driving traffic or ranking in the search engine result pages. You really need to be cautious if your site is gaining traffic from wrong keywords or if your site ranking stop or declines for those highly ranked keywords. Your purpose of hiring an SEO team is to earn targeted traffic. So, if, for any reason, the traffic is derived from random or suspicious queries, it could be a sign of indiscriminate or careless work of the team.

The success of your online business is based on the SEO. Therefore, it is very important to hand over the project the best SEO Company. Being truly concerned about your business, give SEO proper attention and asset it deserves.

Source: www.cswebsolutions.ca

How To YouTube Search Engine Optimization

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YouTube marketing is something business owners generally don’t prefer to spend enough time on. Being third largest website worldwide, you should give some time to YouTube SEO. It can provide unlimited possibilities of traffic and can also give a grand opportunity of acquiring targeted traffic, as visitors find the videos they are interested in just by entering special keywords.

YouTube Search engine optimization Toronto has some key strategies.

Use accurate keywords for the videos. You can’t use any keywords or any topic in your video. So, check out different keywords and find out which keywords lead the video on the first page. Ranking of YouTube videos differ from Google ranking factors. Ones you understand the ranking factors, you will understand how you can optimize your video in the best way. Also, concentrate on making your video as interesting as possible to make people like and share it with others.

Display call to action button. Beneficially, YouTube allows you to add a CTA (call to action) button. This will help the visitors to visit your website, view other videos uploaded in your website and share the interested clips on social media network.

Summarize the video with to the point information. The summery should only contain the information about video content and the points viewers will get to learn from the video. Do insert a few keywords and your website URL into your summery. Remember, never make the summery lengthy, as people will be visiting the website to watch the video and not to read any content.

Give your video a good title. Do use a keyword in your title. Make it short and informative. The characters in the title should be countable and only describe what the visitors will get to see in the video. Don’t let them click the “dislike” button. If people disappointingly do so, the number of dislikes may spoil your company’s reputation.

The techniques listed above for YouTube search engine optimization Toronto might be sufficient to help you build your company’s brand by bringing traffic to your website.

Source: http://www.cswebsolutions.ca/