As a product or service company, you are finally ready to take your business to the Internet and sell your products or services online. Search Engine Optimization (or SEO) is a proven digital marketing method that can not only improve your website traffic, but also improve your search ranking and user experience (UX) optimization, along with generating more sales leads.
Most business leaders face the question of implementing SEO practices for their companies either through:
- An in-house team of SEO professionals or SEO freelancers.
- The services of a professional SEO company.
This article discusses why hiring the services of a reputed SEO company is more beneficial than employing a full-time or freelancing team of SEO professionals. Here are the benefits:
1. Improving Website visibility
Improving your website visibility requires more than simply adding a few relevant search engine keywords. If your website is not listed on the first page of a Google or Yahoo search, potential customers cannot be directed towards your products or services.
Irrespective of your industry domain or competition levels, a professional SEO company has the expertise and experience of implementing techniques that can improve your website visibility without making a huge reduction in your marketing budget. The experience across various industries and multiple client, enables SEO companies to achieve this goal much faster.
2. SEO Maintenance
Implementing SEO is not a one-time project or initiative, but involves an ongoing strategy to achieve desired results for any company. Professional SEO companies look for a long-term business relationship with their clients, and deliver SEO maintenance through evaluation of website statistics, refining the SEO action plan, along with tracking the progress with the use of analytical tools.
With continuous improvement in search engine algorithms, your website needs regular maintenance and optimization to maintain or improve its search engine ranking.
3. Hiring Costs
Hiring the services of an SEO company as a partner in your digital marketing initiative is more cost-effective than having an in-house team or tying up with freelancers. An experienced SEO professional (full-time or freelance) would require an annual budget of anywhere between $60,000 to $110,000, along with the cost of other team members, training, desk space, and other equipment. On the other hand, a well-established SEO company would require a yearly investment of $48,000 to $84,000.
Despite the popularity of SEO practices, most company executives are not conversant with these concepts and their technical details. Hence, evaluating the “SEO skills” of any recruit would be difficult to accomplish, as compared to opting for the services of the SEO company that is right for your business model.
SEO companies already possess a team of experienced professionals, who have the required SEO knowledge to assist with your digital marketing campaign on an immediate basis.
4. No One-Size-Fits-All solution
Good SEO companies do not offer a one-size-fits-all solution to all their customers, but customize their offering based on the specific SEO requirements and business objective of the individual companies.
One of the key requirements of any business’s marketing campaign is to be scalable and inclined towards new experiments and drive more conversions. The ability to scale your campaign with the right talent comes in with SEO companies. They save your time in choosing each talent for any role, the capabilities with freelancers regarding the scalability of any campaign is limited. Working with freelancers would also ask you to make teams of multiple freelancers and get into micromanagement, while with SEO companies all you need to work on is the perfect strategy to scale business. You can trust SEO companies to scale your website traffic while you focus on other business operations.